![]() ![]() ![]() Note that Google Trends uses its own keyword matching mechanism. You can use punctuation to more precisely understand which terms people use. Using punctuation to filter search results.You could focus your “food” research on Google Search and Google Shopping properties and look at related queries to spot which of your products are in demand and likely to have an effect on your sales volume in the short term. Use case: Imagine you’re a supermarket who wants to understand how dynamic eating habits are impacting your marketing strategy. You can explore trends across Google Search, Image Search, News Search, Google Shopping and YouTube Search. ![]() Use case: Filtering by geographic area, you’ll notice that the popularity of the term “puppies for adoption” increased all over the US as of early March but that the boost of interest was particularly outstanding in certain metropolitan areas such as Palm Springs, California. For some countries, Google Trends also allows you to get information for a specific metro area. On the right of the map is a list view icon that displays the ranking of top regions or cities based on your term’s popularity. Hovering over a region will activate a pop-up window that reveals its search volume index. When you search for a term in Google Trends, your results will include a heat map showing areas where your term is popular.
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